Digital prints are hot. They entered the fashion scene in recent years and have now dominated designers’ creativity around the world. According to a designer, digital printing is one of the biggest innovations in the fashion world.
It has brought printing revolution. Advanced digital technology enables designers to showcase more exciting and innovative collections. Now they can experiment more freely with designs. The arena of their imagination has expanded.
Digitally printed garments have gained wide acceptability in the global fashion scene. From Prada, Gucci, Pucci, Jil Sander to Alexander McQueen, Giorgio Armani, Versace and more, you can find this technology winning hearts and heads of designers.
One of the biggest benefits of digital technology for designers is that it allows them to transfer their ideas on fabrics in an easier manner. Technologies like Illustrator, Photoshop, and Digital Photography have almost changed the working of “fashion factory.”
Before digital printing
An average designer, before the dawn of this technology, found it tough to put his or her idea on to fabric. Not all ideas are simple. At times, creativity takes a complicated turn and you find it a challenge to convert your imagination into something real and tangible without technology.
Today, digital prints are scorching the ramp all around. New generation designers are embracing this technology happily. Runway collections of tunics, shorts, and thigh-high dresses saw a lot of digital prints this season and previous seasons.
Digital printing in India
This technology is gaining momentum in the Indian fashion industry. In fact, as a designer puts it, digital prints are challenging the monopoly of embellishments and embroidery in the fashion world.
The Spring/Summer collection at 2014 Wills Lifestyle India Fashion Week saw a spurt of digital prints in various forms. Designers like Masaba stole the show with their quirky prints. The show witnesses marvelous geometrical patterns, florals, and more on fabrics.
Digital printing is a world where designers can be peculiarly creative. So, elephants can have wings, moon can be blue, and butterflies can flash a smile!
Digital prints are so ‘in’ these days that you can find a slew of objects on fabrics, such as balloons, symbols, “Om,” “Lord Ganesha,” snakes, tigers, cups and saucers, Hollywood and Bollywood stars, bikes, cars, hearts, monuments, and even village or city scenes. Floral prints have gone unconventional through digital technology.
You can find digital prints in almost every garment, which includes scarves, shawls, T-shirts, dresses, jackets, and more. Accessories like handbags and boots also feature such prints. Digitally printed Pashmina shawls from a famous Indian designer were showcased at the Spring/Summer collection of the 2014 New York Fashion Week.
Even the renowned Satya Paul have gone digital for their fabulous saree collections. According to a well known designer, sarees give a good base for print, as it is a long garment. It is possible to create exotic art in huge canvas.
Brands like Vero Moda, Globus, Lifestyle, Westside, Ginger, and more display fantastic collections of printed attires. Whether it is kaftans or tunics, or even masculine silhouettes, you can see prints almost everywhere.